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Magazines. One of the fun things about writing for a living is that I can write about pretty much anything I want, as long as there's an editor willing to buy it. And, somewhere, there is almost always a willing editor. Seriously. Do you have any idea how many shelter magazines -- one of my favorite niches -- are out there? (The correct answer is "lots.") Or that the subject matter of trade magazines ranges from the prosaic (Pest Management) to the exotic (Vineyard & Winery Management). There's even a journal for businesses that print T-shirts. (I know because I've written for it.)
Think about it: If you want to reach a very specific audience, a trade magazine is the way to go. Sure, the consumer media will brag about its demographics -- "women 18-34, yadda, yadda" -- but if you're wholesaling, let's say, textile screen printing technology, you can't do much better than Impressions, a perfectly targeted monthly journal reaching the folks who print T-shirts and other wearables. Retail jewelers? How about Professional Jeweler or National Jeweler? (I've written for both.) Kitchen designers? Kitchen & Bath Business magazine is the read for you. Column inch for column inch, the trades offer some of the most-solid reporting around. Unlike newspaper readers -- many of whom subscribe for the comics -- trade magazine readers know their topic. You can't hold their attention with "fluff" editorial. Click here to review some of my trade magazine articles.
Unlike the trades, though, nobody has to read the consumer books. So, Job #1 for these editors is to make readers want to read their magazines. And, not to put too-fine a point on it, that's why they print my stuff. Click here to review some of my articles in Home and Delaware Today magazines.
 Mark
E. Dixon
757 Upper Gulph Road
Wayne, PA 19087-2022
USA
610-971-0649
dixon_mark@verizon.net
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